And here is a sample of what the intended shooting ranges KML feed will look like.

A couple notes:

• the Placemark node will repeat for every shooting range
• I’ll have to find a way to process the address information and generate latitude/longitude points—there are bound to be problems when the GeoCoder will have trouble parsing an address, though I’ve gone through this before on a prior Web development project

<?xml version="1.0" encoding="UTF-8"?>
<kml xmlns="http://earth.google.com/kml/2.1">
<Document>
<name>Shooting ranges in Michigan</name>
<description><![CDATA[Places to shoot in Michigan: Public/DNR ranges, shooting clubs, and businesses with firing ranges available.]]></description>

<Placemark>
<name>Flushing Rifle &amp; Pistol Club</name>
<description><![CDATA[165 Industrial Dr., Flushing, MI 48433<br>http://www.flushingrifleandpistol.com/<br>]]></description>
<Point>
<coordinates>-83.866898,43.068909,0.000000</coordinates>
</Point>
</Placemark>

<!-- Repeat Placemark for each range -->

</Document>
</kml>