Tag: donnorman

  • I was a Whole Foods first-timer

    I am not a foodie. Okay, now that that is out of the way: Whole Foods is amazing. One evening at last week’s IUE2009 conference in Ann Arbor, Michigan, my colleague Jackie and I breezed through the local Whole Foods store. From a user experience perspective, my Whole Foods experience was really great. But, let […]

  • Thinking about affordances & convention in web design

    I wrote the following intending to include it in an email newsletter I send out. I had Chey read it and it seems the word “affordance” used in this way is a bit too esoteric. I’ve started trying to rewrite it, starting from the user-testing paragraph, but I’m having trouble writing about this concept without […]