Tag: analytics

  • How I use utm_source, utm_medium, utm_campaign from Google Analytics

    My friend Adam called me this evening to ask how I’ve used the Google Analytics tracking codes utm_source, utm_medium, and utm_campaign. He’s working on an app to help marketers generate HTML e-mails, and is thinking about automating the inclusion of these tracking codes. The utm_medium is pretty straightforward in that the medium would be values […]