Flip Sides of the Coin: Service Strategy & the Business Model [8MB PDF]

Granroth, Davin. “Flip Sides of the Coin: Service Strategy & the Business Model.” Internet User Experience 2015. University of Michigan, Ann Arbor, MI. 16 Jun 2015.

Flip Sides of the Coin: Service Strategy & the Business Model [8MB PDF]

Granroth, Davin. “Flip Sides of the Coin: Service Strategy & the Business Model.” Internet User Experience 2015. University of Michigan, Ann Arbor, MI. 16 Jun 2015.

Shows how User Experience (UX) work corresponds to aspects of strategy as described in Playing to Win by Lafley and Martin and how strategy and UX practices connect to the Business Model Canvas as described by Osterwalder and Pigneur.

By Davin Granroth

Davin is Chief Operating Officer for Covenant Eyes, Inc. in Owosso, MI, USA, where he gets to mix his background in user experience design, research, and strategy with the operation of a software company. For more, see his LinkedIn profile.

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