Fast Company magazine has a nice article on Google and the people and innovation behind it. One of the things that struck me about it was the recurring reference to Google’s respect for the user.

Google understands that its two most important assets are the attention and trust of its users. If it takes too long to deliver results or an additional word of text on the home page is too distracting, Google risks losing people’s attention. If the search results are lousy, or if they are compromised by advertising, it risks losing people’s trust. Attention and trust are sacrosanct.

Great stuff. Read the article.