Granroth, Davin. “Flip Sides of the Coin: Service Strategy & the Business Model.” Internet User Experience 2015. University of Michigan, Ann Arbor, MI. 16 Jun 2015.
Shows how User Experience (UX) work corresponds to aspects of strategy as described in Playing to Win by Lafley and Martin and how strategy and UX practices connect to the Business Model Canvas as described by Osterwalder and Pigneur.