Software Development Company, nice branding

I like the branding done by the company Art&Logic at their web site. It is a company of software engineers who telecommute on projects.

Basically, what I like is that they are very straightforward about differentiating themselves. They say:

We Do the Hard Stuff
We specialize in difficult projects. Our clients typically have complex requirements and high performance expectations. Our project teams can solve the most unusual and tricky problems

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