Prankster billboard

SMS Sensitive Billboard Douses Passersby

A German billboard has been set up to douse nearby pedestrians with water using an automatic sprinkler system that’s triggered by SMS, according to a report by Poynter. The advertiser, Gardena, bought a large poster space outside the Dortmund train station. The billboard and a companion Web site, which promote home and garden products, invite phone-wielding Germans to use SMS to activate a shower built into the sign and drench local commuters.


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