Prankster billboard

SMS Sensitive Billboard Douses Passersby

A German billboard has been set up to douse nearby pedestrians with water using an automatic sprinkler system that’s triggered by SMS, according to a report by Poynter. The advertiser, Gardena, bought a large poster space outside the Dortmund train station. The billboard and a companion Web site, which promote home and garden products, invite phone-wielding Germans to use SMS to activate a shower built into the sign and drench local commuters.


By Davin Granroth

Davin is Chief Operating Officer for Covenant Eyes, Inc. in Owosso, MI, USA, where he gets to mix his background in user experience design, research, and strategy with the operation of a software company. For more, see his LinkedIn profile.

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