A tech company in Okemos? Who’d a thought…

So a few weekends ago I was in the East Lansing Barnes & Noble children’s section with Lila and Chey; we, I mean, Lila was playing with the wooden train set they have. Another couple with a two-year-old train set afficianado came over, and Chey and I started chatting with the couple.

It turns out this lady we met is a product manager at a company called TechSmith in Okemos. They make screen capture software called SnagIt as well as beefed-up screen recording software that they call Camtasia Studio. The software sounds very useful in user-testing. I understand it also sports the ability to record facial expressions via a web cam, and it exports its data as Flash movie files (SWF).

Author: Davin Granroth

Davin is Chief Operating Officer for Covenant Eyes, Inc. in Owosso, MI, USA, where he gets to mix his background in user experience design, research, and strategy with the operation of a software company. For more, see his LinkedIn profile.

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